A fabulous immersive wrestling experience at the WWE Super Dome, Riyadh
One of the major highlights of this year's Riyadh Season was the addition of the world's first WWE Experience at Boulevard World, a unique endeavour that allows fans to witness the sights, sounds and storylines of WWE and its iconic superstars by interacting with various exhibits and photo opportunities.
Final customer SELA teamed up with Proline and Pro Lab to create this new immersive experience.
PROLINE - CEO Pascal Bougi. “Given that this would be the very first WWE Experience in the world, we were called in to create an immersive solution to fully engages visitors, making them feel as though they are part of the action in a real WWE ring. Everything, however, had to be completed on an incredibly tight timeframe. The span from initial setup to completion was little more than six weeks.”
PRO LAB - CEO Rami Haber. “We understood that this project required more than state-of-the-art visual and lighting solutions - it demanded a deep understanding of how these technologies could evoke the passion and energy of WWE fans. By integrating cutting-edge AVL systems with a dynamic lighting design and video distribution, we were able to craft a space where every sound, light and visual element worked in harmony to create an emotionally resonant experience.”
We are very proud that the Visual Productions QuadCore lighting controller was selected and is used throughout the venue to control the dynamic lighting affairs, networked with the AV and multimedia systems in this venue.
Products in use
Project: WWE Experience at Boulevard World
Contractor: PROLINE and PRO LAB
Year: 2024
